Salesforce Marketing Cloud

Salesforce Marketing Cloud

Strengthen your customer relationships through the world’s #1 digital marketing platform.

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Salesforce for Marketing

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is the ideal platform to efficiently manage your brand’s interaction with your prospects and customers, across different channels and in a personalized way. Salesforce Marketing Cloud has multiple integrated solutions for customer journey management, email, mobile messaging, social media, web personalization, advertising, data analytics, content creation and management. Now, measuring every interaction and guiding the customer experience is possible.

Well-known companies dedicated to market analysis, such as Gartner, recognize that Salesforce Marketing Cloud is the ideal platform for your company’s marketing management, due to the great functionality it has for marketing departments.

Thanks to Marketing Cloud, professionals in the area, can face the challenge of a changing market, where the center is the consumer, who has great power, which causes in marketing teams a need to be innovative, and at the same time, experts in the personalization of content alluding to the attributes of your brand. In this way, they become winners in attracting new customers.

Benefits of Salesforce
Marketing Cloud

Personalize email messages

You can create and manage any type of email campaign. Automate marketing to reach customers with relevant messages, so they don’t become spam but interesting content for your target audience.

Interact via mobile messaging

Through SMS, MMS and push notifications; your offer of goods and services can reach your target market anytime, anywhere and on any type of device.

Lead exceptional social media experiences

Use social media to guide the customer experience with network marketing tools and personalized messages. Social media helps businesses interact quickly, listen to their audiences and generate information that enhances the experience of individual or corporate consumers.

Control the experience until the purchase

From the moment you have a prospect until they reach the sales and loyalty process, you can evaluate your customer’s interest in your brand. You can also track and track their journey through your platforms and processes, as well as develop
marketing actions to drive the sale.

Salesforce Marketing Cloud: allows you to have a 360-degree view of each of your customers.

Salesforce Marketing Cloud allows the comprehensive management of marketing campaigns in any channel. It has a wealth of features that will make your teams more productive, as they can get to know their customers holistically and focus on driving creativity, making decisions and increasing sales.

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Turn your data into useful information for decision making

Unify all the customer and/or consumer bases you have and generate data that you can convert into strategic information through artificial intelligence. This way you can make decisions about your campaigns, which will help you to know the return on investment in real time and to predict sales, showing your results and predictions in graphical form.

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Salesforce Marketing Cloud Products

Deepen your customer relationships across all touch points with integrated marketing tools.

Journey Builder

Journey Builder

Allows you to control the buying journey and visualize how prospects are performing their interactions. It also allows marketers to design and automate campaigns or actions, according to where your customer is in the journey.

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Email Studio

Email Studio

Allows you to send emails in an automated and personalized way. It is used to make campaigns from the most basic to the most sophisticated 1-to-1 messages.

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Customer 360 Audience

Customer 360 Audience

Helps to obtain detailed information by unifying and capturing audience data. An audience allows customers to take their CRM data and use it to target their digital advertising campaigns.

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Mobile Studio

Mobile Studio

It is the tool that sends SMS communications, performs push notifications and sends messages to chats of audiences and customers on any mobile device in real time.

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Social Studio

Social Studio

Allows you to listen, publish and participate on brand mentions in networks. Detects if there is a crisis to neutralize the impact of a bad experience. Connects social networks with marketing, sales and service in a single platform with artificial intelligence technology.

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Advertising Studio

Advertising Studio

It is a digital advertising campaign management solution, which marketers can use to connect with customers through multiple channels such as: Google, Facebook, LinkedIn, Twitter, Pinterest and others.

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Datorama

Datorama

Allows you to activate marketing intelligence between your digital advertising platforms, such as Google Ads, Facebook Ads, etc., by unifying data sources and creating dashboards and reports for the analysis of your campaigns that are useful for the implementation of actions that lead to a return on investment.

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Interaction Studio

Interaction Studio

Visualizes, tracks and manages online and offline customer behaviors, building complete profiles, generating valuable engagement at the right time, as preferred by your audience.

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Data Studio

Data Studio

Enables audience discovery through an information network to reach new potential customers by extracting data from the Salesforce platform.

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Google Analytics 360

Google Analytics 360

Understand more accurately your customers’ experience within a Web environment.

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Pardot

Pardot

Unite marketing and sales in a single platform for B2B marketing automation, nurturing each lead to conversion.

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Xentric 360, Salesforce in the Caribbean

Xentric 360, provides you with the information you need to acquire Marketing Cloud and contribute to the digital transformation of our region.

For more information on Salesforce products in the Caribbean, write to us at info@xentric360.com or call us.

Addresses

Puerto Rico: Metro Office Park 7, C. 1 suite 204,
San Juan, 00968, Puerto Rico.
Phone: +1(787) 200-2946

Jamaica: 9th Floor PanJam Building. 60 Knutsford
Boulevard, New Kingston, Kingston 5. Jamaica.
Phone: +1 (876) 618-8850






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